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Langjiu Wuliangye's Price Rise Catches up with Maotai

2019-5-16 14:07| 发布者: admin| 查看: 487| 评论: 0|来自: 四川耍耍网

摘要: When it comes to high-priced wines, people first think of Maotai. Nowadays, many liquor enterprises are also raising the prices of their products in succession, so that their price level has a direct ...
When it comes to high-priced wines, people first think of Maotai. Nowadays, many liquor enterprises are also raising the prices of their products in succession, so that their price level has a direct trend to catch up with Maotai.



Recently, Wuliangye and Langjiu announced price increases.



The first price increase was Wuliangye. At the recent shareholders'meeting of Wuliangye, Zou Tao, vice chairman of Wuliangye, disclosed that Wuliangye's new 8th generation Wuliangye will be on the market on May 21, with the factory price set at around 889 yuan, a move many days ahead of the original date of listing in June.



Next came Lang Jiu. On May 15, Langjiu held a communication meeting on core dealer work of Blue and White Lang Business Department in 2019 and a seminar on core work from May to December. At this meeting, Lang Jiu announced that the target retail price of Blue and White Lang will be 1500 yuan per bottle in the future, which will be increased six times in the next three years.



Alcohol companies have their own demands for higher prices. Wuliangye will increase its revenue by 10 billion yuan on the basis of last year's 40 billion yuan revenue in 2019. There will naturally be a lot of pressure in front of the new target. Now Wuliangye's new products come on line ahead of schedule and the price is beyond expectation. Its intention is self-evident.



In response, Sino-Thai Securities said in an interview with the media that the factory price of the eighth generation of Wuliangye will be set at around 889 yuan, up about 13% year-on-year, while optimistic about the target plan of achieving a 25% increase in its annual income by rising both volume and price.



Previously, media reports said that the retail price of the eighth generation of Wuliangye is expected to be around 1200 yuan, plus the target price of 1500 yuan for Blue and White Lang, the two liquor enterprises have a direct pursuit of Maotai. According to the information of Maotai Mall, the 53 degree price of Feitian Maotai is 1499 yuan per bottle.



In recent years, the news of liquor price increase has been frequently reported in the newspapers. With the price increase, whether the product quality has been synchronously improved and what value-added products behind the price increase have left many consumers confused. As prices continue to rise, how many times can the high-priced wine on the dining table be seen by ordinary people as mass consumers? I am afraid that after Maotai, there will be a lot of wine away from the common people's table. We will continue to pay attention to the price increase of liquor.

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